OpenAI Blog · May 7, 2025

The San Antonio Spurs use ChatGPT to scale impact on and off the court

Reviewed by Errol Vogt, Site support technician & online learning analyst · original summary · editorial policy

The San Antonio Spurs use ChatGPT to scale impact on and off the court. Discover how the San Antonio Spurs are using custom GPTs to enhance fan engagement, streamline operations, and drive innovation across teams. This update is relevant for small-office operators tracking changes in their tools.

Operator takeaway: For operators: review whether 'The San Antonio Spurs use ChatGPT to scale impact on and off the court' affects your current setup before relying on it in production.

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ChatGPT by OpenAI

ChatGPT is a general-purpose AI assistant for drafting emails, summarizing documents, and answering questions. Small offices use it for first-draft patient communications and routine writing, with human review before sending.

Pricing Freemium — Free tier plus paid individual and business plans; see vendor pricing.

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