Group Dentistry Now · Jun 26, 2026
The Orthodontic Revenue You’re Already Sitting On: How DSOs Can Unlock a High-Margin Growth Pillar Without Adding Staff
Reviewed by Errol Vogt, Site support technician & online learning analyst · original summary · editorial policy
A sponsored Group Dentistry Now piece argues most general practices already have orthodontic demand sitting in their patient base and can capture it as high-margin revenue without hiring.
Operator takeaway: For multi-location dental operators: before adding staff or services, audit existing patients for unmet ortho demand — the cheapest growth is often already in your chairs.
dental practice