OpenAI Blog · Mar 24, 2026
Powering product discovery in ChatGPT
Reviewed by Errol Vogt, Site support technician & online learning analyst · original summary · editorial policy
Powering product discovery in ChatGPT. ChatGPT introduces richer, visually immersive shopping powered by the Agentic Commerce Protocol, enabling product discovery, side-by-side comparisons, and merchant integration. This update is relevant for small-office operators tracking changes in their tools.
Operator takeaway: For operators: review whether 'Powering product discovery in ChatGPT' affects your current setup before relying on it in production.