OpenAI Blog · Nov 24, 2025

Introducing shopping research in ChatGPT

Reviewed by Errol Vogt, Site support technician & online learning analyst · original summary · editorial policy

Introducing shopping research in ChatGPT. Shopping research in ChatGPT helps you explore, compare, and discover products with personalized buyer’s guides that simplify decision-making This update is relevant for small-office operators tracking changes in their tools.

Operator takeaway: For operators: review whether 'Introducing shopping research in ChatGPT' affects your current setup before relying on it in production.

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ChatGPT by OpenAI

ChatGPT is a general-purpose AI assistant for drafting emails, summarizing documents, and answering questions. Small offices use it for first-draft patient communications and routine writing, with human review before sending.

Pricing Freemium — Free tier plus paid individual and business plans; see vendor pricing.

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