Zapier Blog · Jun 16, 2026
Zapier survey: 92% of sales teams drop leads monthly
Reviewed by Errol Vogt, Site support technician & online learning analyst · original summary · editorial policy
A Zapier survey of 400+ B2B sales leaders found 92% lose qualified leads every month because follow-ups are delayed, inconsistent, or forgotten — even when the CRM and tools are already in place.
Operator takeaway: This is the missed-lead problem at the heart of front-desk work: owning a CRM isn't enough — automate the follow-up so qualified leads and callbacks don't slip through.